Map your whole business on nine blocks that fit on a single page, then pressure-test it so you spot a broken model before the market does.
Your entire business fits on one page: nine blocks that show who you serve, how you make money, and what it costs to deliver.
Most founders confuse a forty-page plan with a working model. The plan reads well and hides the holes. The Business Model Canvas does the opposite: it forces every assumption into a single frame where the gaps are obvious, so you can see whether the right side that brings money in actually covers the left side that spends it.
This course walks the nine blocks one side at a time, then puts them under pressure with real cases. You compare two canvases for the same product category in the Nintendo Wii versus PlayStation 3 matchup, and you study a canvas that looked complete yet quietly lied about where the value sat. By the end you draw your own and read it like an operator.
"You have to understand deeply who are the most important customers, and which ones you give up."
- Alexander Osterwalder, creator of the Business Model Canvas
Founders: want one page that exposes whether the revenue side truly funds the cost side before they raise or build.
Operators and product leads: need to compare competing models in the same category and find where value actually gets created.
Aspiring entrepreneurs: want a fast, honest way to test an idea without writing a plan nobody reads.
